17 Skills every marketer needs to succeed

Students, Job Seekers, or the matter of fact even Managers and Business owners sometimes question themselves, "What skills do we need to get a job done?" or "What kind of skills do we need to grow?".

Everybody thinks "Skills add value to their resume or LinkedIn profile" but the truth is, "Skills add value to their lives". Skills help them succeed at all aspects of life whether it's school, work, sports and hobby, not just get a job. 

Skills can often be divided into, "Domain general" and "Domain Specific". For example, Domain general would include Time Management, Teamwork, Leadership, self-motivation, and so on, whereas Domain specific would be based on the education and knowledge. Skill usually requires certain environmental stimuli and situations to assess the level of skill being shown and used.

The reason for bring this topic today is, according to recent reports almost 75% of HR professional admit that there is a shortage of skills in candidates. They not only lack the natural talents and the expertise to perform a task or a job, but also lack basic understanding. 

If you browse the internet you will find there are more than 99 skills and expertise list that can be added to your resume or LinkedIn profile to make it look attractive but the thing is "do we really posses those."

Now, let us focus on the 17 basic things that you need to succeed:

1. Customer Knowledge
2. Storytelling
3. Creativity
4. Delegating
5. Copywriting
6. Listening
7. Teamwork
8. Adaptability
9. Decision Making
10. Research
11. Analytics
12. Forster relations
13. Social Media Management
14. Crisis Management
15. Time Management
16. SEO
17. Graphic Design (basic understanding)

Note: These skills will come in handy for anyone in the industry who wants to deliver results. But when it comes to finest marketers, it's their growth mindset that sets them apart.